To get more sales leads, it’s a common demand for online businesses to increase their website’s organic traffic. Search Engine Optimization (SEO) is one way to do this, but it can be difficult to know where to start, or how to find a reliable company to help. Here are 13 tips on how to choose an SEO company that will be right for your business.
- 1. Know Your Budget in Advance
- 2. Define Your SEO Goals
- 3. Call the SEO company to Get a Phone Consult
- 4. Visit Their Office or Meet in Person
- 5. Ask for Their Examples of Success
- 6. Ask If They Have Examples in Your Niche
- 7. Ask about Fees and the Length of the Contract
- 8. Ask if You Can Pay Money by Results
- 9. Get a Free Trial or Consultation
- 10. Check References and Reviews
- 11. Look at Their Own Rankings
- 12. Get a Detailed Proposal
- 13. Make Sure You’re Comfortable with the Company
- Final Thought
1. Know Your Budget in Advance
SEO can be expensive, and you may not see results immediately. It’s important to have a realistic budget in mind before you start looking for a company to help with your SEO. This will ensure that you don’t overspend, and that you’re able to find a company that fits within your budget.
2. Define Your SEO Goals
What do you want to achieve with SEO? Do you want to increase your website’s organic traffic to what degree? Or what keywords do you want to improve search engine rankings? Knowing your goals in advance will help you to find a company that can help you achieve them.
3. Call the SEO company to Get a Phone Consult
One of the best ways to evaluate a potential SEO company is to simply pick up the phone and call them. Tell them your business and that you want to hire an SEO company to increase your traffic. Then, ask them some questions about their experience and what they would do for your business.
A good SEO company should be able to give you a detailed explanation of their process and how they would go about increasing your keywords’ ranking on Google. If they can’t or won’t answer your questions, then you may want to look elsewhere.
4. Visit Their Office or Meet in Person
If the SEO company is local, or if you’re able to travel to their office, it’s a good idea to schedule a meeting. This will allow you to get a feel for the company. It’s also an opportunity to ask more detailed questions about their process.
For example, you could ask how they’ll do SEO for your website, what kinds of techniques they’ll use, and how long it will take to see results.
5. Ask for Their Examples of Success
A good SEO company should have no problem sharing examples of their previous work and clients they’ve helped. If they’re unable to do this, it may be because they haven’t had much success or because they’re using black hat techniques that they don’t want you to know about.
In either case, you’ll want to look elsewhere for help with your SEO.
6. Ask If They Have Examples in Your Niche
It’s recommended to ask if the SEO company has improved keyword rankings with the same niche businesses as yours. It will increase their chances of success in optimizing your website if they have a similar experience. In the SEO field, some strategies may work well for one type of business but not as well for another.
7. Ask about Fees and the Length of the Contract
Be sure to ask about fees and the length of any contract. A reliable SEO company should be upfront about their pricing and they’ll usually work on a month-to-month basis. They shouldn’t require you to sign a long-term contract.
Keep in mind that low cost doesn’t always mean good value. You may be able to find an SEO company that’s willing to work for very little, but if they’re not effective, then you’re not getting your money’s worth.
8. Ask if You Can Pay Money by Results
A trustful SEO company may be willing to put their money where their mouth is. Some of them may offer to work on a pay-for-performance basis, which means you only have to pay if they’re able to increase your keywords ranking.
However, It’s also understandable if they do not agree to do this price model, as they’re not 100% in control of the result, as you know, it depends on Google’s Algorithm.
9. Get a Free Trial or Consultation
A lot of SEO companies will offer a free trial or consultation. This is an opportunity for you to test out their services and see if they’re a good fit for your business.
You shouldn’t have to pay anything upfront for a trial or consultation. If a company asks for money upfront, then they’re probably not a good SEO company.
10. Check References and Reviews
If you know anyone who has used an SEO company in the past, ask them about their experience. This can be a good way to get first-hand information about a company.
You can also check online reviews, this will give you an idea of what experience you’ll confront working with them.
11. Look at Their Own Rankings
If a company is any good at SEO, then they should be able to rank their own website high in the search engines. Do a search for “SEO Company in Their Location” or “SEO Service in Their Location” and see where they land. If they’re not on the first page, then they may not be the best company to help you.
12. Get a Detailed Proposal
Once you’ve decided on a potential SEO company, the next step is to get a detailed proposal from them. This should outline their plan for your website, including what they’ll do, how long it will take, and how much it will cost.
Be sure to read the proposal carefully and ask questions about anything you don’t understand. A reputable company should be able to answer all of your questions and address any concerns you have.
13. Make Sure You’re Comfortable with the Company
Choosing an SEO company is a big decision, so you want to be sure that you’re comfortable with the company you choose. Be sure to ask lots of questions, get a detailed proposal, and meet with them in person (if possible) before making a final decision.
Doing your research upfront will help ensure that you find a reputable company that can provide the results you’re looking for.
SEO can be a great way to improve your website’s organic traffic and increase your sales leads. But it’s important to choose a reliable SEO company that can deliver results.
By asking the right questions and doing your research, you can find an SEO company that’s a good fit for your business and that will help you achieve your goals.