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10 Common Types of Content Writing: How to Choose As a Content Writer

by Lily Morgen
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Content writing

Content writing is any type of writing that is done with the intention of communicating a message to an audience. Generally, the intention of content writing is to grow a digital business. This can be done for online marketing purposes, or simply to share information. 

There are different types of content writing, each with its own purpose and style. The most common 10 types are seo writing, copywriting, blog writing, technical writing, email marketing writing, social media marketing writing, ghostwriting, script writing, ads writing, and press release writing

To become a content writer, you will need to know what type of writing you are most interested in and what niche you would like to write for. 

1. SEO Writing

SEO writing is all about creating content that is optimized for search engines. This means using the right keywords and phrases in your articles and blogs so that they rank higher in search results.

SEO writing is the most common type of content writing. SEO writers need to have a good understanding of how search engines work so that they can create content that will help their clients’ websites rank higher.

You may be provided with keywords by your client, or you may be asked to do keyword research to find the best keywords for their website.

You can earn much more money as an SEO writer if you have a good understanding of how to optimize content for search engines. 

However, it is not essential to be an SEO expert to be a successful content writer, you need to analyze the top 10 search results for a specific keyword to have an understanding of why your clients’ competitors do well in Google rank. Therefore you can write a really good article along with your niche knowledge.

2. Copywriting

Copywriting creates persuasive and compelling content that sells. It is common to see this type of writing in the context of selling a product or service. Copywriters should have excellent writing and persuasion skills to be successful.

Copywriting is usually used in advertising and marketing materials, such as sales letters, website copy, and email marketing campaigns. Meanwhile, it can also be used in other types of writing, such as creating informative articles that include a call to action.

As a copywriter, in order to write good content, you will need to understand your audience and what compels them to take action. You will also need to be able to write in a way that is persuasive and easy to read.

3. Blog Writing

Blog writing is similar to copywriting in that it is also about creating persuasive and compelling content. However, blog writing is usually less formal and more conversational in tone.

Blogs are a great way for businesses to connect with their customers and build a relationship of trust. When done well, they can also be a great platform for promoting a business’s products or services.

Blog writers write in a way that is engaging and easy to read. They also should be familiar with the latest trends in their niche so that they can write about them in an informed way.

4. Technical Writing

Technical writers create content that is easy to understand. This type of writing is common in the technology, engineering, and medical industries. Technical writers have a good understanding of the products and services they are writing about so that they can explain them clearly to their readers.

Technical writing is usually used for manuals, how-to guides, and other types of documentation. As a technical writer, it is important to understand complex information and communicate it clearly to your readers.

5. Email Marketing Writing

Email marketing is a type of content strategy for the email subscribers of your client. The main objective of email marketing writing is to promote the product or service of your client through email. 

Email marketing writers need to have good writing and persuasion skills so that they can create compelling emails that convince people to buy their products or services.

Email marketing writing is usually used in email campaigns, such as newsletters, promotional emails, and follow-up emails. As an email marketing writer, you will need to understand your audience and what type of content will persuade them to take action.

6. Social Media Marketing Writing

Social media marketing writing is creating content for social media platforms. In order to increase brand awareness on their social media platforms, many brands need social media presences and frequently hire content writers to produce engaging social media posts.

Most social media platforms have a specific tone and style that brands need to adhere to. For example, Facebook posts tend to be more casual and personal, while LinkedIn posts are usually more formal and professional. 

As a social media marketing writer, you will need to be able to understand the tone and style of each platform so that you can create content that is appropriate for each one.

7. Ghost Writing

Ghostwriting is when a writer creates content that is published under someone else’s name. Ghostwriters are usually hired to write books, articles, or blog posts. The person who hires a ghostwriter will usually be the one who takes credit for the content.

As a Ghostwriter, you will need to be able to write in the voice of your client so that the final product sounds like it was written by them. You will also need to be able to capture the essence of what they want to say and communicate it in a way that is easy to read.

8. Script Writing

Scriptwriters create content for movies, TV shows, and video games. But in digital marketing, they also create content for explainer videos, webinars, and podcasts. Scriptwriters need to have excellent writing and storytelling skills so that they can create engaging content that captivates their audience.

Scriptwriting is usually used in video scripts, such as for explainer videos, webinars, and podcasts. As a scriptwriter, you will need to be able to understand your audience and what type of content will resonate with them. You will also need to be able to write in a way that is engaging and easy to follow.

9. Ads Writing

Ads writers create content for paid advertisements. The goal of ads writing is to persuade the reader to take action, such as clicking on a link or buying a product. Ads writers need to have good writing and persuasion skills so that they can create compelling ads that convince people to take action.

Ads writing is usually used in paid ads, such as Google Ads and Facebook Ads. As an ads writer, you will need to be able to understand your audience and what type of content will make them to take action. You will also need to be aware of the character limits for each ad platform so that you can create content that is within the limit.

10. Press Release Writing

Press release writing is creating content that is meant to be published by media outlets. Press releases are usually used to announce new products or services, or to promote upcoming events. Press release writers write in a way that is newsworthy and interesting enough to get media attention.

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